Recently, DHgate, the largest online foreign tradeplatform in China, released an analysis report about the toy industry. The report shows the toy industry has grown consistently from 2009 to 2011. In 2011, DHgate promotes the toy industry with more efforts which increases more than 320% year on year. In 2012, the toy industry will increase 350% in the same period. Meanwhile, the report also introduces the distributed situation of sellers and buyers detailly.
The current situation of the toy industry in DHgate
From 2009 to 2011, the toy industry in DHgate keeps growing. In 2011, the toy industry increases 320% compared to 2010. It is expected to increase more than 350% in 2012.
In the toy industry, the categories that attract the most people are remote control category of toys, plush toys, puppet and interesting category of toys. These categories are also the best sellers in DHgate.
The toy industry has maintained a momentum of sound development
The analysis of Chinese toy industry released by CINIC shows, China is the largest producer and exporter of toys in the world. 70% of the toys are produced in China.
In recent years, with the continuous rise of international oil prices and the cost of materials, the cost of Chinese toy industry rose sharply. Besides, trade barriers and China Compulsory Certification also influence the development of Chinese and the world’s toy industry. The analysis report about the toy industry released by DHgate shows the developmental direction of the toy factories in a dilemma.
As the largest foreign trade e-commerce platform in China, DHgate has released a large amount of the newest foreign trade e-commerce datas since 2011, directing the development of the online foreign trade for SMEs.