A few days ago, cross-border electric business platform DHgate.com signed a strategic cooperation agreement with Google and will provide marketing services to DHgate.com small and medium-sized enterprises and overseas merchants by Google AdWords.
News from Yi Bang Dong Li network, this cooperation between DHgate.com and Google will help Chinese businesses to expand overseas marketing channels, provide a series of training guidance services, and improve their marketing ability to operate in overseas markets.
Google AdWords is a kind of payment network promotion way by using Google keyword advertising and Google’s ubiquitous global alliance network, including words, pictures and video advertising, advertising and so on. Google AdWords such advantages as wide covers, and precise flow of layered flow on the diversified channels. The promotions include search, mobile advertising, Youtube, display promotion, Google Shopping promotion and remarketing.
DHgate.com cooperates with Google and designs for merchants the overseas flow treasury marketing service. They will open and manage Google account for merchants for free and provide tailored solution. These services will be provided by DHgate.com’s overseas operations team.
According to Yi Bang Dong Li network, the feature of this service is one-stop management covering various channels and flexible choice on the channel. Its functions include providing customized display page, regularly issue CPC price range and category thermal analysis report for keywords and promote store traffic data statistics. It will also combine the inbound drainage with on-site guidance to enhance the user’s visibility. In addition, the service will also provide a Youtube video content advisory guidance and assistance, and offer training guidance targeting at the information set, and case study.
Charger of the international market department of DHgate.com said DHgate.com has sellers around the world, and Google is a global marketing channels and has larger overseas market share, so DHgate.com is willing to cooperate with Google. At the same time, Google AdWords is powerful and easy to operate, which can be combined with Google Analytics, and statistical analysis of traffic and advertising effect to adopt some optimization measures.
It is understood that, this also is the first cooperation between domestic electric business platform and Google ads channel service. DHgate.com becomes Google’s advertising agency in China,. It will open new channel for merchants on overseas marketing.