With the order effect of the Canton fair is deceasing, the exporting enterprise need to find new ways to develop and to acquire the admission of the foreign purchasers. And the foreign trade e-business becomes the “favourite” of the exporting manufacturers. According to the statistics from the National Development and Reform Commission, the takeover of the cross-border in 2011 is 1600 billion yuan, up 33% compared with that of the last year; and the account is 2000 billion yuan in 2012, up 25% compared with that of the 2011, whose speed is much rapid than that of the foreign trade. So the foreign trade e-business is sure to become the “ favourite ” of the exporting manufacturers.
And the also appearing rapidly, but the authentication function of the general e-business platforms is just a marketing products, which is meaningless for the authentic trust of the clients.
The exporting enterprises need to have skillful marketing methods to win in the fierce competition. Our country’s export has appeared the negative increase, which has further proved that the transition of the exporting enterprises will be hard enough, while the cross-border e-business benefit from the online supply line, which can be an important power and new engine for the increase and innovation of the foreign trade.